MATERIAL MEMORIE is a New York City based genderless fashion and accessories brand devoted to capturing and exposing the spirit of rebellion.
MATERIAL MEMORIE strives to blend the glamorous with the rough, the polish with the grit, "5th Avenue with the Lower East Side".
We believe that each day is just another chance to be fierce. What did you put on today?
Your fear of looking stupid is holding you back.
MATERIAL MEMORIE is meticulously handcrafted using only genuine crystal from Swarovski.
MATERIAL MEMORIE is created by queer multi-disciplinary artist Victor Hugo.
Victor Hugo studied illustration and graphic design at the School of Visual Arts and graduated from the Fashion Institute of Technology with a degree in visual presentation and design. In 2010, Victor embarked on an artistic exploration via an art blog called MATERIAL MEMORIE. Originally the blog featured his embellished masks, sculpture, photography, paper dresses and digital design.
On January 21st 2011, Victor Hugo's birthday, MATERIAL MEMORIE released its first collection of wearable art; a combination of human hair, sculpted resins and Swarovski crystals in the form of avant-garde eyewear. Garnering early attention for its extra-ordinary use of materials, MATERIAL MEMORIE continued to develop artistic eyewear collections.
In 2014, MATERIAL MEMORIE released the LUNA and META collections, featuring its first combinations of digital design with artisan-crafted eyewear. By 2015, the brand debuted an exclusive collection at Paris Fashion Week and also released its first set of ever-expanding embellished Swarovski crystal eyewear titled, BLVK.
Since its conception, Victor Hugo has continued to expand the brand and spread its message of creativity, individuality and inclusivity.
MATERIAL MEMORIE has been worn and sold to notable artists, stylists and celebrities that include: Bea Akerlund, Paris Hilton, Cher, Michelle Visage, Demi Lovato, Suki Waterhouse, Amanda Lepore, Echo Black, Jeffree Star and stars of RuPaul's Drag Race.